>_ Boutique AI Consultancy
Purpose-built agents
for answering data questions
Think beyond UIs and chatbots. We build intelligent AI systems on top of your existing tools and processes.
>_ Agents
What we build

>_ 01
Data Agents
Query your operational data in plain language.
Natural language queries: Agents connected to your databases, warehouses, and internal systems. They return structured answers and summaries rather than raw query results.
Agentic data infrastructure: Data infrastructure built so agents can read from your sources, reason across them, and trigger actions in other systems.
Observability and evals: Every agent response logged, scored, and traceable, so you can trust what the agent says and catch regressions early.

>_ 02
Workflow Agents
Automate the processes your team has outgrown.
Trigger-based automation: Agents that watch for events across your tools and handle the response: routing, filing, notifying, or escalating, all without manual input.
Human-in-the-loop design: For decisions that require judgment, we build structured review steps so automation handles the volume and humans handle the edge cases.
Legacy process replacement: We trace the email chains, spreadsheets, and manual handoffs that are holding your team back and replace them with durable agent workflows.

>_ 03
Support Agents
Handle inbound queries without growing your support team.
Triage and routing: Classifies and routes support requests to the right team, or resolves them outright, based on your playbooks and knowledge base.
Escalation logic: Clean handoff to a human with full context when the agent reaches its limits. Judgment calls stay with people.
Knowledge base grounding: Grounded in your documentation, past tickets, and product data so answers are accurate and consistent.
>_ About Our Founders
Founder-led by experienced operators

John Reid
0→1 AI agent infrastructure product (Signals by Snowplow.io) conception, development & delivery
10+ years of product & data expertise @ VC-backed startups & scale-ups in Southeast Asia and Europe
Launched four 6-figure ARR products (Enterprise). Defined & implemented growth strategies for luxury e-hailing business in 4 markets across a 100m+ GMV business (Consumer)

James Reid
0->1 operational product experience building Iceberg, an integrated contract, vendor and billing management platform
Operations and data engineering lead at a Singaporean insurtech during hyper-growth period
CFA, MBA, 4+ years M&A advisory at Rand Merchant Bank
>_ Process
How we work
>_ 01
Diagnose
Find where an agent actually adds value.
Not every workflow needs an agent. We start by mapping how work moves through the business: what triggers it, which teams touch it, where judgment calls happen, and where repetition is burning time.
We're looking for the places where an agent can act reliably: structured inputs, clear success criteria, and data that already exists somewhere in your systems. The diagnosis shapes everything that follows.
>_ Testimonials
Hear from our customers
What impressed us most was how quickly Reidworks got to the real problems — they spoke to everyone from our engineers to our operations team, and that showed in what they built.We came away with usable tools and a much clearer sense of where AI can move the needle for us.
Chief Innovation Officer
Payments Company
They handled the full stack — optimised our Postgres layer, added proper tracing and evals, and set up monitoring so we could trust it in production.The result is a data agent that's accurate, fast, observable, and delivering consistent analysis across our customer base.
CEO
FMCG IoT Company
>_ Let's Talk
Keen to connect?
Whether you have a workflow you want to automate, data your team can't easily query, or a product feature that could benefit from an agent, we'd like to hear about it.
