>_ Boutique AI Consultancy
Purpose-built
agents
Your team is already experimenting with AI. The hard part is turning that into systems you can trust with real work.
We build new agents and make existing ones production-ready, grounded in your data and judgement.
>_ Thesis
Your best people can't be everywhere.Their expertise can.
Every growing company hits the same wall: it moves only as fast as its best few people. The knowledge that makes the business successful is trapped in a handful of people and scattered systems, making growth slow and expensive.
We get that expertise out, structure it into clean data and context, then build AI agents on top, so better decisions happen more often.
>_ Services
What we can help with
Fixing agents that don't work, and building the ones you need.
>_ 01
Agent Performance
- Measure how well your agent handles the real cases it was built for.
- Find what is blocking deployment, from the underlying data to the surrounding workflow.
- Fix the highest-risk failures and prove the agent is production-ready.
>_ 02
Data Agents
- Ask exact questions in plain English instead of waiting on dashboards, tickets, or analysts.
- Surface any live data pattern worth acting on — from fraud to claims or throughput.
- Resolve routine questions with governed access, trusted definitions, and traceable queries.
>_ 03
Workflow Agents
- Automate the daily chasing, checking, updating, and routing that slows teams down.
- Move routine work across CRM, email, documents, onboarding, and internal systems.
- Escalate the exceptions — missing context, low confidence, or high-stakes decisions — to a human.
>_ 04
Consulting & Upskilling
- Find where AI can create real leverage in your business.
- Upskill your team with workshops, playbooks, and hands-on support.
- Get your data, tools, and processes ready for AI implementation.
>_ Founders
Founder-led by experienced operators
John Reid
- 0→1 AI agent infrastructure product (Signals by Snowplow.io): conception, development & delivery.
- 10+ years of product & data expertise at VC-backed startups & scale-ups across Southeast Asia and Europe.
- Launched four 6-figure ARR enterprise products; defined growth strategy for a 100m+ GMV consumer business across 4 markets.
James Reid
- 0→1 operational product experience building Iceberg: an integrated contract, vendor and billing management platform.
- Operations and data engineering lead at a Singaporean insurtech through a hyper-growth period.
- CFA, MBA, 4+ years M&A advisory at Rand Merchant Bank.
>_ Process
How we work
We measure before we build, design the guardrails alongside the agent, and hand over a system your team can run.
>_ Testimonials
Hear from our customers
What impressed us most was how quickly Reidworks got to the real problems — they spoke to everyone from our engineers to our operations team, and that showed in what they built. We came away with usable tools and a much clearer sense of where AI can move the needle.
They handled the full stack — optimised our Postgres layer, added proper tracing and evals, and set up monitoring so we could trust it in production. The result is a data agent that's accurate, fast, observable, and delivering consistent analysis across our customer base.
>_ Let's Talk
Keen to
connect?
Got a workflow to automate, data your team can't easily query, or an agent that isn't ready yet? We'd like to hear about it.